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FRISTADS
LET’S GET TO WORK!
ONCE UPON A TIME
In 1925, Fristads’ founder John Magnusson started manufacturing workwear in the village of Fristad just outside Borås, Sweden. At a time when workwear was unavailable in Sweden but industrialisation was blooming, Magnusson saw the possibility of entering a yet unexploited market. When his attempt to import garments from America foundered, Magnusson came up with the idea of manufacturing workwear himself. By 1929 Magnusson’s company was the first in Sweden to make jeans. He had created an entire range of workwear including bib’n’braces coveralls, blouses and coats worn by dockers, bricklayers, carpenters, painters and other professional craftsmen.
By designing in-house and employing skilled seamstresses from local farms, thousands of garments were swiftly made and sold across Sweden. In time, demand outstripped supply, leading to the acquisition of another factory, subsidiaries in other cities and the purchase of Fristads’ own weaving mill.
As technological advancements were made in the industry, so too did positive developments in the Fristads’ design. Fristads collections developed over time and by the late 20th century the company was Sweden’s largest workwear manufacturer.
Between 2012 and 2017 Fristads and Kansas merged under one brand, Fristads Kansas, uniting immense expertise and experience. Now we are back as Fristads, while Kansas lives on as our brand in Denmark.
THE STORY CONTINUES
Today the Fristads Kansas Group operates in more than 20 countries, owns three production facilities, has annual sales of about EUR 450+ million. As market leaders, we set the standard for quality, comfort, development and service.
Trusted Partner
BECAUSE WE KNOW WHAT IT TAKES
With considerable experience from 90 years of making workwear, we understand the needs of working professionals and offer you a complete range of high-quality workwear with functional and contemporary design. From head to toe, all year around, developed in a sustainable and innovative manner.
We constantly develop our products to fulfil your needs and help you perform at work. Does the garment need extra stretch? Should it have flame protection qualities? Do you need it to protect you against harsh weather conditions? We always look for the best choice of fabric. And if we don’t find it, we develop new solutions ourselves.
Although we strive to constantly improve, we never lose sight of our heritage. Accessibility is important and with a great network of retailers there will always be a local distributor near you. We maintain the highest possible standards regarding labour conditions and workers’ rights. We have therefore partnered with the Fair Wear Foundation and together we work to ensure fair treatment of our own professionals.
BECAUSE THE BODY IS YOUR MOST IMPORTANT TOOL
When designing workwear, we focus on you and your body as well as the environment in which you might find yourself working. We design functional workwear so you can perform at your best in any situation and at any location. Whether you need to keep warm, dry, cool or protected from chemicals, molten metal or electrical hazards, we always put your safety first. With our garments, you can rest assured that you have the best protection according to European norms. We do our best, so you can do better.
BECAUSE BETTER COMFORT LEADS TO BETTER PERFORMANCE
As a professional you want to perform at your best. At Fristads we want to help you by keeping you comfortable whatever the situation. When designing workwear to boost your performance, we examine everything down to the smallest detail. We only work with the best suppliers and only use materials we know function in all weathers and situations. In our own accredited laboratory at our headquarters in Borås, Sweden, we test and check the physical properties of the raw materials and finished garments. Abrasion, resistance, pilling, tear strength, tensile strength, colourfastness and dimensional change are just some of the many tests that are carried out to make sure we always deliver top quality.